Today, there are a lot of people willing to market their products online, and they do not know the best way to do it. However, geofencing is a technology which is cropping up at a higher rate, and it makes it possible for businesses to target customers based on their current locations. This is showing a great promise to the brick-and-mortar businesses. It involves sending messages to only people who are in a targeted location. You'll want to read more now for useful info.
The main reason why many businesses prefer this kind of marketing is that many people today spend a lot of hours with their smartphones and therefore it will be tough for them if they advertise their products with the posers and many other things. However, since many potential customers are using their mobile phones more frequently for commerce, it makes it the only practical way for retailers to tap into the mass text messaging for advertisement purposes. However, it makes no sense if you send this message to people who are far away from where you are located as they cannot travel to your business. This is why geofencing comes in. It aims at targeting those customers who are near your location and then sending the message to them. This is something you'll want to read more on.
However, there sure some targeting which is possible for tapping clients in a particular area but this does not mean that they are near you. This is why geofencing is most preferred as it ensures that it creates a virtual perimeter that will filter customers based on their precise location at that specific time. This is because people can be living in a particular area but they are away at that time, and now it makes waste of the message. This means that the businessmen can send a last-minute deal notice to customers within one-mile radius for a retail shopping which can end up bringing traffic to their shops.
Some people will say that this is a myth and it does not work after reading about the technology. It is imprudent as the research shows that many businesses especially the fuel stations, gas stations, and supermarkets ended up getting higher profits after they accepted the use of geofencing technology in their stores.
However, pay into attention that this will depend on your industry potential and the ability to attend to their customers and how you send the advertisement. The truth of the matter is that you will see changes provided you use geofencing. Here's some basic info on geofencing: https://youtu.be/PIKNnqzDmls